Privacy Policy

This privacy policy applies to the information collected by lightsdaddy.com. We are totally committed to secure the privacy of users and the prospective customers. Here is an outline of the policy which gives an overview of the type of information that’s collected, the way in which data is used and how the information in protected.

Information is only collected when you use the online portal or go shopping online. By navigating the site, we understand you agree to the practices that have been followed in the privacy statement.

What type of information is collected?
Numerous ways are used to collect information of customers. These are done to enhance the online experience and showcase or promote products in which you have a keen interest. In certain situations, lightsdaddy.com requests customers to furnish relevant information when they make an online purchase and attempting to avail our services, while data is collected automatically as the users browse through the portal. You may opt-out for providing information. But then, you may not be able to purchase online or benefit from the features we have been offering. The online marketplace is the sole owner of any information collected from the user’s end.

Active Collection
The website gathers information either voluntarily or whenever it’s mandatory while creating an account or registering on the portal. This includes: Information asked when the order form is displayed. Details like mailing address, phone number and name would be captured at such point of time. Shipping information asked so that the product is delivered to the right destination. This could either be the billing address as well as financial data, including debit card / credit card number and the expiry date. In case you face any troubles in order processing, then relevant information is used to communicate with / contact the prospective buyer. ZIP code which is included in demographic information. Name and email address when you choose to take part in contests, surveys or forms. You are not bound to such activities and it at your discretion whether or not you want to take part. Information asked while you post content on forums, chat rooms, or any other discussions happening on bulletin boards. Information from other sources. This helps us to showcase better products, personalize the services, and present special offers during the season. Time to time, we receive updated information that aids in maintaining the database and deliver the purchase appropriately. Additionally, certain third party mailings may acquire e-mail addresses, names, and the shipping addresses.

Passive Collection
While surfing the internet, some pieces of information are captured automatically through the website. This is important for rendering optimal services while using the online portal.

Log Files:
Log files contain data such as browser type, IP address, domain names, and page views. These help way beyond to track user engagement, and measure the effectiveness of campaigns. Problems are identified through the IP address. This helps to manage the website smoothly and efficiently.

Cookies:
Lightsdaddy.com uses cookies to allow us to recognize you as the user. This helps to offer customized services as well as necessary data. Although personal information is deleted from cookies, we associate customer member’s ID with such information. Please note that cookies are not used to access information that’s fed to the server. It can only be accessed once the user enters the correct name and the password. The portal also partners with third parties to offer services on our behalf. In doing so, they must adjust the settings for cookies. For example, during an online chat, third parties presents the services to you so that we know which web pages have been visited. If you decline the cookie, you won’t be able to use the Live Chat option. Moreover, with the help of third parties, web analytic services are offered to keep a tab on checkout information and website usage statistics.

Following are purposes for which the third party cookies are used:
Prevent frauds.
Help to deliver customized content.
Safeguard website security as well as the instances when users end the session.

A software technology (Clear GIFs / Web Beacons) is employed for content management and help us know its effectiveness and whether or not it can attract the attention of the audience. Clear GIFs are graphic images and play the same role as cookies. These are found in HTML based pages / e-mails which the recipient is sure to open / click.

We use clear gifs in our HTML-based emails to let us know which emails the recipients have opened. This allows us to get a fair idea of the effectiveness of certain communications and the effectiveness of our marketing campaigns. Besides, they are used to keep an eye on the sales, banner advertisements, and internet advertising campaigns. No identifiable data is sent to third parties with an exception to the data that’s resulted to a sale.

Ways in which the website communicates with customers

Special Offers and Updates:
Emails are sent to customers to verify their involvement in various services or purchase of products. Established Customers would frequently receive information, services, coupons and / or special deals. Since we respect privacy of customers, you can opt-out and select the option of not receiving communications.

Customer Service:
Time and again, we communicate with our customers to deliver the requested services and solutions for the issues related to the accounts. Depending on the customer’s preferences, we reply via e-mail or telephone.

Type of information shared with third parties
Since we consider that information is valuable, we disclose data during the following scenarios.

Third party intermediaries
We would share information with service providers, contractors and consultants. These help us in business growth or offering customers with goods / services. Service providers include suppliers for order fulfillments, processing of credit card information, and organizations concerned with dispatch. However, personally identifiable information is shared necessarily to meet the obligations of the site. Based on the terms, third parties are obligated to disclose information whenever it’s required and with no other unethical / different purpose. The online portal discloses personal information to meet service obligations or whenever required by law. Such action is to be performed in accordance with current judicial proceeding, legal process or a court order. Nondisclosure agreements are signed to restrict access to sensitive data. This could either be customer financial information and personal information which can’t be misused in any way possible. In order to make the marketing efforts more efficient, personally identifiable information is clubbed with non-personal information. This might be shared with third party providers who feature products / deliver services which you may be interested in. Please send an email, if you don’t prefer sharing of personal information with other marketers. Information would only be sent after your consent. You will receive a notice when information may be transpired to third parties. It would enable you to select the option of not sharing the information.

Data Security
The following elaborates various types of security measures lightsdaddy.com takes to prvent data loss, or any alterations of the captured information.

Authentication & Identification
To gain strict control over data, access is offered to certain individuals. General access is not granted, except when it’s applicable with the terms of the Privacy Policy. By using the login credentials, we verify the person’s identity.

Confidentiality of Information
Lightsdaddy.com uses 128-bit SSL to encrypt and thereby protect customer information.

Data Retention and Integrity
Every bit of information is retained by us through a database. Backups are implemented to build on data integrity and consistency. Customers access is granted for verifying for data authenticity and ensuring that it is neither corrupted nor altered. Third party secure server is used for storing data as well as backups. Under industry standards, backups are scheduled with the help of a backup software. These are stored in a location off-site. Secure threats including technical as well as operational vulnerabilities are assessed thoroughly. Evaluation and assessment of threats are taken into consideration for preventing then from happening at the online portal.

Spam / Unsolicited emails
Since privacy is of paramount importance to us, we never sell or offer customer list to any of our third parties. Be aware about marketers who harvest the email address from the system or through programs which traces email traffic for various addresses. If you prefer not to receive such email ads, then we would accordingly send data and request them not to send advertisements on our behalf.

Changing information

To make sure that the data is accurate and up-to-date once it has been collected, the portal permits customers to edit / update data through the online portal. In case of inaccuracies, the website allows to modify the information as per the needs.
Do reply to ‘Unsubscribe’ option via the email, if you don’t prefer to receive any type of communication in future. For example, prospective customers can choose not to share the data for information pertaining to its services and products.